Strong, breathable, natural, and renewable, cotton is one of the most widely used materials in the fashion and textiles industry. According to our Preferred Fiber Materials Market Report, it accounted for just under a quarter (22%) of all global fiber production in 2021. Its production takes place in around 70 countries worldwide.

We’re supporting the fashion and textiles industry in switching to fibers and materials that have better environmental and social outcomes than their conventional alternatives. For cotton, this means that all agricultural practices used for its production should bring measurable positive impacts on soil health, water, and biodiversity. Those at the end of the supply chain should have direct, long-term relationships with those at the start.